E-commerce Growth Strategist / Digital Growth Manager / Online Marketing

Marketing & Public Relations
Hong Kong
09/12/2024
Full Time
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Job Description

Our client is a fast growing e-commerce fashion brand and they are seeking a data-driven and innovative E-commerce Growth Strategist to join their fast-growing online fashion brand headquartered in Hong Kong. The successful candidate will play a crucial role in analyzing our current e-commerce website, marketing, and advertising channels, and implementing strategies to drive global business growth.

Key Responsibilities:

  • Conduct in-depth analysis of our e-commerce website, identifying areas for improvement and optimization.
  • Develop and execute data-driven strategies to enhance website performance, user experience, and conversion rates.
  • Analyze current marketing and advertising channels, including social media, email marketing, and paid advertising, to optimize ROI and drive sales growth.
  • Perform thorough keyword research and implement effective SEO and SEM strategies to improve organic search rankings and drive targeted traffic.
  • Collaborate with the marketing team to develop and execute innovative digital marketing campaigns across various channels.
  • Conduct market research and trend analysis to identify new growth opportunities and stay ahead of industry trends.
  • Utilize A/B testing and other optimization techniques to continuously improve the performance of our e-commerce website and marketing efforts.
  • Work closely with cross-functional teams, including design, product, and customer service, to ensure a seamless and engaging user experience.
  • Monitor and report on key performance indicators (KPIs) related to e-commerce growth, providing regular updates and insights to senior management.

Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum of 3-5 years of experience in e-commerce, digital marketing, or a similar role.
  • Strong analytical skills, with the ability to interpret data and derive actionable insights.
  • Proven track record of driving e-commerce growth and optimizing digital marketing campaigns.
  • In-depth knowledge of SEO, SEM, and various digital marketing channels.
  • Proficiency in web analytics tools (e.g., Google Analytics) and A/B testing platforms.
  • Excellent project management skills, with the ability to prioritize and deliver projects on time.
  • Strong commercial acumen and understanding of consumer behavior in the fashion industry.
  • Excellent communication and collaboration skills, with the ability to work effectively with global teams.

They offer a competitive compensation package and the opportunity to be part of a fast-growing, global fashion brand. Our company provides a dynamic and supportive work environment, with excellent exposure and development plans for the right candidate.

If you are a data-driven, results-oriented individual with a passion for driving e-commerce growth and staying at the forefront of digital marketing trends, we would love to hear from you. Please submit your resume and a cover letter highlighting your relevant experience and achievements.

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