Marketing Manager – Technology & Gadgets

Job Description

Our client is a rapidly expanding global smartphone and gadgets brand making waves in the consumer technology space. They are seeking a strategic Marketing Manager to drive their international marketing initiatives and strengthen their market position across multiple regions.

Position Overview:

This is an exciting opportunity for an all-rounded Marketing Manager to shape the marketing strategy for an innovative technology brand. The role requires someone who can blend strategic thinking with hands-on execution, with particular strength in digital marketing channels. You will be responsible for developing and implementing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth across global markets.

Key Responsibilities:

• Develop and execute integrated marketing strategies that align with business objectives and resonate with diverse international audiences
• Create annual marketing plans, manage budgets, and oversee campaigns across multiple channels including digital, retail, and partnership marketing
• Lead digital marketing initiatives including SEO/SEM, social media marketing, content marketing, email campaigns, and marketing automation
• Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights
• Develop go-to-market strategies for new product launches, ensuring consistent messaging and positioning across all touchpoints
• Manage relationships with external agencies, vendors, and key marketing partners to maximize campaign effectiveness
• Oversee content creation and brand messaging to ensure consistency across all marketing materials and channels
• Measure campaign performance through analytics tools and present results and recommendations to senior management
• Collaborate with sales teams to develop marketing support materials and enable sales success
• Stay current with digital marketing trends and emerging technologies to maintain competitive advantage

Requirements:

• 5-8 years of marketing experience, with at least 3 years in a managerial role, preferably within technology or consumer electronics
• Demonstrated expertise in digital marketing with proven track record of successful campaign execution and ROI optimization
• Experience managing global or regional marketing initiatives across multiple markets
• Strong analytical skills with ability to interpret data and translate insights into strategic decisions
• Proficiency in marketing analytics tools (Google Analytics, etc.), CRM systems, and marketing automation platforms
• Excellent project management skills to handle multiple campaigns simultaneously while meeting deadlines and budgets
• Creative mindset with ability to develop innovative marketing solutions for competitive markets
• Bachelor’s degree in Marketing, Business, or related field required; MBA or relevant certifications advantageous
• Fluency in English (written and verbal) mandatory, with additional languages being a plus for this global role
• Passionate about technology and innovation with good understanding of consumer tech trends

About Lauris Walton Executive Search:

Lauris Walton Executive Search is a leading recruitment solutions firm specializing in placing top-tier finance professionals. We partner with prestigious organizations to identify and secure exceptional talent that drives business success. For more information about these opportunities or to submit your application, please contact our team at Lauris Walton Executive Search.

Interested candidates, please send your CV through Apply Now or to the email address shown in the company overview. For more suitable opportunities in your specialised industry, please visit our website at www.lauriswalton.com.